Read More: 5 Most Important On-Page SEO Factors No One Talks About (But You Should Know!)
Helping Your Website Rank Higher & Get More Traffic
For your website to rank well on Google and attract more customers, I need some key details from you. Don’t worry if this is new to you—I’ll explain each part so you understand how it benefits your business. The more accurate information you provide, the better your results will be.
1. Your Web Page (URL) – Where Do You Want More Visitors?
This is the exact page (or pages) you want to rank, like:
✅ www.yoursite.com/shop (if you have an online store)
✅ www.yoursite.com/best-seo-service (for a specific service or product)
Think of your website like a store. If people don’t have the right address, they won’t find you. While I can support unlimited pages, focusing on a few important ones will get stronger and faster results.
🚫 Mistake to Avoid: Don’t try to rank your entire website at once. Choose specific pages for the best outcome.
2. Words to Rank For (Keywords) – What Are People Searching For?
These are the words people type into Google to find your page. Choosing the right keywords helps your site appear in search results when customers need your product or service.
✅ Example for a bakery: “fresh bread,” “organic bakery near me”
✅ Example for an SEO agency: “affordable SEO services,” “best link building company”
🔹 Short-tail keywords (1-2 words): High competition, more traffic (e.g., “SEO services”).
🔹 Long-tail keywords (3+ words): Easier to rank, more targeted (e.g., “best SEO services for small businesses”).
🚀 Pro Tip: If you give multiple URLs, match the keywords to the right page.
✅ Example: www.yoursite.com/iphone-15-pro-max should have keywords like “iPhone 15 Pro Max case” and NOT “iPhone 16 Pro Max”—stay relevant!
3. Link Text (Anchor Text) – How Should People Click to Find You?
Anchor text is the clickable part of a link (e.g., “best bakery in New York”). It helps Google understand what your page is about.
✅ Example: If your keyword is “cheap SEO services,” your anchor texts could be:
- Exact-match: “cheap SEO services”
- Partial-match: “affordable SEO packages”
- Branded: “ZvMarket SEO services”
- Generic: “click here”
🚀 Pro Tip: Using the same anchor text too often can look unnatural to Google. A mix of different types keeps your SEO strategy safe and effective.
4. Your Business Type & Niche – What Makes You Unique?
Tell me what your business does and what makes it special. This helps me create the best content for your links.
✅ Example:
- A bakery that focuses on organic bread
- A car repair service offering same-day fixes
- An SEO agency specializing in local businesses
🚀 Pro Tip: The more I know about your business, the better I can tailor content to attract the right customers to your website.
5. How Many Times Should Keywords/Anchor Text Be Used in a Backlink?
You control how often keywords appear in each backlink. This helps balance SEO strength and natural readability.
✅ Recommended:
- Short content: 1 time per backlink
- Longer content: Up to 5 times
🚀 Pro Tip: Overusing keywords can look spammy to Google. A natural balance is key!
Why This Matters for Your Success
Think of your website like a shop in a busy city. Without a clear address (URL), good signs (anchor text), or knowing what you sell (business type & niche), customers won’t find you.
- Choosing a few important pages makes ranking easier and faster.
- Using the right keywords helps attract real customers who need your services.
- Proper anchor text distribution makes your SEO look natural and strong.
- Giving me these details helps me put your business on Google’s map so customers visit you!
Summary Checklist – What I Need from You:
✅ Web page(s) you want to rank (URL) – Focus on a few for best results.
✅ Keywords for each page – Match them to the right URL.
✅ Link text (anchor text) – Or I’ll create a natural mix for safety.
✅ Your business type and niche – So I can write content that fits your brand.
✅ How many times to use keywords/anchor text in a backlink – 1 to 5 is a good range.
